A Dose of Unique Style
Medplus Pharmacy, a leading healthcare facility in Nigeria, underwent a distinct transformation that points out its brands colours in a fun and functional way, for its customers to feel comfortable and have an approachable environment. Our goal was to create a unique store that would sell the story of the brand and serve as a flagship for future stores. The design concept was strategically to take key elements of the MEDPLUS brand, integrate elements of biophilia to create a standout Pharmacy design that emphasizes their status as the leading line in the industry.
Knowing that brand colours play a vital role in establishing a company’s identity and recognition, the role of colours as used on this project has the psychological wellbeing of an individual in mind and that cannot be overemphasized. Playful use of the brand colours was introduced to create visually appealing space as opposed to the conventional store accustomed to the brand. These colours are repeated on the various components of the store to continually communicate and celebrate the brands’ identity. The combination of these colours and the greenery that ushers you into the space creates a welcoming, calm ambiance to incoming customers.
Diving into the symbolism of the colours, Pink being Medplus’ primary colour, it means to bring forth good health, nurture, compassion, and comfort which by so doing a pharmacy with what it stands for gives off that aura, and not to leave out the green which generally means nature, growth, health, and wellness, which all perfectly aligns with the pharmacy’s purpose. That is why we incorporated these two colours repeatedly around the store, to make its purpose not just inviting but also passing the right information.
Integration of green as its secondary colour were used in areas like, the natural moss wall as the counter area backdrop, as well as the suspended artificial greenery in the middle of the pharmacy ceiling biophilia enabling customers connect conveniently with nature. This colour as well can be found at the walk in of the pharmacy where natural plants are placed in vases to keep it growing and healthy as well as keeping the down to earth feel in plants.
One of the most intentional and creative pieces on this design journey with Medplus are the carefully crafted and sculpted shelves, made to take the shape of a conventional capsule, a form that is very much familiar in the pharmacy world. With that customers get to spend more time carefully picking out what they need from the shelves while admiring the concept behind creating a well-structured and inviting pharmacy such as MEDPLUS.
